As Melania heads into its January 30 theatrical release, the documentary is facing a stark gap between high-profile promotion and on-the-ground audience demand. Despite Donald Trump’s insistence that the film is “selling out fast,” empty theaters and reports of ticket buyouts suggest otherwise. The heavy financial backing and accelerated release have only amplified scrutiny as sales struggle to gain momentum. Whether interest grows beyond loyal supporters remains uncertain, but for now the film’s reception has raised more questions than buzz.

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